AirAsia always make us as Malaysian feel really proud. In report in TTR Weekly on 22nd July that AirAsia brand excels Southeast Asia and ranked the highest in 10 countries.
US airlines are emerging from the Covid-19 crisis with their brand value ranking intact, while Asian airlines with just a few exceptions dropped places in the annual Brand Finance Airlines 50 2021 ranking.
In Southeast Asia, low-cost AirAsia ranked the highest (20) of all the airlines in the 10 country region, even higher than 22nd placed Singapore Airlines.
Surprisingly, Thai Airways International, currently under bankruptcy court protection, ranked 31, one place ahead of the troubled Cathay Pacific (32) and Garuda Indonesia also facing the threat of bankruptcy gained the 48th slot out of 50. India’s Indigo climbed the ranks to 36.
Brand Finance noted: “Airlines that successfully manage to fly through the economic storm of the pandemic and protect their brands are likely to be more resilient and perform better as we return to normality.”